The Rock and Roll Hall of Fame + Museum


Gallery Talk: The Beatles' Apple Boutique

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Opened in December 1967 on London's Baker Street, the Beatles' Apple Boutique closed less than a year later in July 1968. Paul McCartney initially described the shop as "a beautiful place where beautiful people can buy beautiful things." At the time of the shop's closing, however, his enthusiasm had waned. On display at the Rock and Roll Hall of Fame and Museum is a mandarin collard green velvet jacket from the Apple Boutique. In this clip, assistant curator Meredith Rutledge-Borger discusses the Apple Boutique and how it and this jacket were indicative of an era.