Cleveland's Rock and Roll Hall of Fame and Museum to turn (RED) in honor of World AIDS Day on December 1

Illuminating the Fact that with Continued Funding it is Possible to Eliminate
Mother-to-child Transmission of HIV by 2015


Cleveland’s Rock and Roll Hall of Fame and Museum will be illuminated red to mark World AIDS Day on the evening of Wednesday, December 1st to raise awareness of the commitment of the global health community to work together to virtually eliminate the transmission of HIV from mother to child by 2015.

Cleveland is one of more than 30 cities in the United States that will light their most distinctive landmarks in red, joining New York, Chicago, Los Angeles, San Francisco, Philadelphia, Miami, Seattle and others.  The lightings will highlight the attainable goal of ending mother-to-child transmission of HIV by 2015, creating the first generation of babies born HIV-free in 30 years.  Despite the fact that HIV/AIDS is preventable and treatable, UNAIDS statistics published last week estimate 370,000 children are infected with the disease, down from 430,000 in 2008. About 90% of these babies are born in sub-Saharan Africa.

In addition to the landmark lightings, (RED) partners Starbucks and Dell will make special added contributions to the Global Fund from purchases made on and during the week of World AIDS Day. Starbucks will contribute 5 cents/5 p for every handcrafted beverage purchased in participating stores in the U.S., Canada, U.K. and Ireland on December 1; Dell will be doubling their contributions on (PRODUCT)RED™ items  in the U.S. and the U.K. for the full week of November 29 - December 3.  Converse will also be recognizing World AIDS Day, by turning their newly launched flagship retail stores on Newbury Street in Boston and in SoHo in New York City (RED).

Since its launch in 2006, (RED) partners and events have generated $160 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, supporting HIV and AIDS programs in Africa that have reached more than 5 million people with testing, counseling, medication and services. For more information on (RED), please visit www.joinred.com.

WHAT:    Rock and Roll Hall of Fame and Museum to be Illuminated (RED) for World AIDS Day
        
WHEN:    Wednesday, December 1, 2010 at 5:30 p.m. EST

WHERE:    1100 Rock and Roll Blvd., Cleveland, OH 44114

About the Rock and Roll Hall of Fame and Museum


The Rock and Roll Hall of Fame and Museum, Inc. is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission through its operation of a world-class museum that collects, preserves, exhibits and interprets this art form and through its library and archives as well as its educational programs.

The Museum is open seven days a week from 10 a.m. to 5:30 p.m. On Wednesdays (and Saturdays through Labor Day), the Museum is open until 9 p.m. Museum admission is $22 for adults, $18 for adult residents of Greater Cleveland, $17 for seniors (65+), $13 for youth (9-12), children under 8 and Museum Members are always free, for information or to join the membership program call 216. 515.8425. For general inquiries, please call 216.781.ROCK (7625) or visit www.rockhall.com.  The Museum is generously funded by Cuyahoga County residents through Cuyahoga Arts and Culture.