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norman
whitfield

2024

Jimmy Jam

Producer-songwriter Norman Whitfield’s pioneering “psychedelic soul” ushered Motown into the counterculture and beyond. He broadened the label’s reach with incisive social commentary wrapped up in dancefloor grooves, often extended for maximum impact. His groundbreaking productions featured edgy rock attitude fused with R&B rhythms, all while retaining a canny pop sensibility. His expansive work set in motion the future of funk and created a vast sampling library for hip-hop.

Impact

Career Spotlight Film - featured during their induction ceremony in 2024.

Signature Sound

Gritty Psychedelic Soul

Norman Whitfield signed on to Motown as a pop-soul writer, cowriting timeless classics like “I Heard It Through the Grapevine.” He soon pioneered “psychedelic soul,” his productions incorporating wah-wah guitars, funk rhythms, and socially conscious lyrics, spiking the formula and paving the way for ‘70s funk and the coming of hip-hop.

Pride and Joy

Marvin Gaye: That Stubborn Kind of Fellow (1963)

Ain’t Too Proud to Beg

The Temptations: Gettin’ Ready (1966)

I Heard It Through the Grapevine

Gladys Knight & the Pips: Everybody Needs Love - Marvin Gaye: In the Groove (1967/8)

Ball of Confusion (That’s What the World Is Today)

The Temptations: Greatest Hits II (1970)

Car Wash

Rose Royce: Car Wash: Original Motion Picture Soundtrack (1976)

Norman Whitfield’s debut cowrite for Motown gave Marvin Gaye his first Top Ten hit.

He was one of the most prolific songwriters and record producers of our time. He will live forever through his great music.

Smokey Robinson

2024 Hall of Fame Essay

"Whitfield’s uptempo songs are marked by a hard-hitting style that defined the power of Motown’s house band the Funk Brothers and its greatest singers."

– Otis Williams (quoted by Brian Chin)

sealed with a signature

This is the signature that appears on the inductee’s plaque at the Rock & Roll Hall of Fame to officially commemorate their induction.

Norman Whitfield

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