For three decades, Mo Ostin helped steer the Warner-Reprise record labels through a remarkable period of commercial prosperity and musical excellence. During his tenure, which stretched from 1963 to 1995, Ostin became known within the industry as a business-savvy mogul with an artist-oriented outlook. The operative philosophy at Warner Bros. was to allow talented artists to develop and to keep the more deserving ones on the roster without obsessing over the bottom line. Under Ostin’s leadership, Warner Bros. and its affiliated labels, including Reprise Records, launched or furthered the careers of such visionary artists as Joni Mitchell, Neil Young, Van Morrison, the Grateful Dead, Frank ...
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