The Rock and Roll Hall of Fame + Museum


LIVE STREAM: Multimedia presentation by Paul Grushkin, author of Dead Letters, and Steven Marcus, longtime ticket manager for the Grateful Dead

This live stream event is scheduled for Wednesday, June 13, 2012 from 7-9 p.m. EST.

Video streaming by Ustream

At the core of the Grateful Dead experience was the world’s most devoted fan base: Dead Heads. Dead Heads went to extraordinary, often inspiring, lengths to get their hands on concert tickets by mailing the band and its staff. These letters and envelopes featured personalized artwork the likes of which the U.S. Postal Service had never seen. Since the band’s earliest days, Grateful Dead staff saved tens of thousands of decorated ticket-request envelopes sent to them by Dead Heads hoping to capture the ticketing staff’s attention with their designs. These envelopes are inspirational and hugely insightful, not to mention brilliantly illustrated and unique within the world of rock.
 
Dead Letters: The Very Best Grateful Dead Fan Mail collects more than 300 of these mind-blowing envelope masterpieces, all presented 14 thematic chapters. Fully authorized by the Grateful Dead, Dead Letters also includes many rare historical photos and memorabilia, all creating a trip, as it were, down memory lane.
 
Paul Grushkin has been at the forefront of rock merchandising for over twenty five years. As VP of Sales and Marketing for Signatures Network, Sony Signatures, and Winterland Productions, he designed and led the retail merchandising campaigns for hundreds of artists. He is the author and co-author of many books on rock and roll, including Grateful Dead: The Official Book of the Deadheads, Rockin’ Down the Highway: The Cars and Stars that Made Rock Roll, and The Art of Rock: Posters from Presley to Punk.
 
Steven Marcus is the former and founding Manager of Grateful Dead Ticket Sales and was one of America’s top concert ticket-fraud investigators.  He’s been uniquely close to the Dead’s inner-circle.