Steve Jobs famously spoke about “1,000 songs in your pocket.” That was in 2001. In a time when the rest of the world was still trying to understand e-commerce, Jobs had a vision. It wasn’t about giving the people what they want. It was about showing them something new, something they never dreamed about, something irresistible. His mantra was to make it simple, fast, convenient and easy to use. You could get nearly anything in one click. Music was not only easier to purchase, but also easier to carry, easier to store and easier to access.
Like the transistor radio in the '50s, the iPod altered the course of music by changing the way a new generation of fans found and consumed new music. Every day at the Rock and Roll Hall of Fame and Museum, we see teenagers who are seeking out seminal rock and roll artists. They're looking for the Beatles, the Stones, the Doors, the Who and countless other artists, some of whom haven’t recorded in 30 or 40 years. They’re passionate fans. They’re wearing the T-shirts. They know every song, and they’ve made their pilgrimage to the Rock and Roll Hall of Fame and Museum to pay homage to their heroes.
It’s arguably the first time in history that a generation has embraced their parents' music – or art, for that matter. A large part of that has to do with the technology that Steve Jobs envisioned and brought to us. Rest in Peace, Mr. Jobs.