Rock and roll history includes many keystone moments—Elvis entering Sun Studios, the Beatles on Ed Sullivan, Dylan “plugging in” at Newport. The Rock and Roll Hall of Fame and Museum recently acquired a historic artifact from an event of this stature: a sign from Max Yasgur's farm, the site of the 1969 Woodstock Art and Music Festival!
What I love about this item is that it features the answer to the long-time trivia question “where was Woodstock held?”: not Woodstock, New York, but Bethel! It also pictures the handsome breed of cow that the Yasgurs raised—purebred Guernseys. Signs like these still dot the New England landscape wherever working farms remain.
Woodstock is universally recognized as a pivotal moment in American culture. An unprecedented array of artists took to the stage during the festival including: The Who, Jimi Hendrix, Jefferson Airplane, Janis Joplin, the Band, Santana, the Grateful Dead, Creedence Clearwater Revival, Sly and the Family Stone, and Crosby, Stills, Nash and Young.
A neighbor has kept the sign for the last four decades and a few months ago offered it to the Rock Hall. An anonymous donor agreed to contribute $12,000—half the purchase price—with the condition that other music fans provide the remainder through an online fundraising campaign. You—yes, you!—can help fund the preservation of this important artifact by making a gift as small as $10. Some very cool perks await people who donate at higher levels, including limited-edition prints of the sign. See the sidebar on the online giving page for details. While you are there check out the video –it was produced by a Hall of Fame intern!
As a nonprofit institution, the Rock and Roll Hall of Fame and Museum relies on contributions to support its mission to educate the public about the history and continuing significance of rock and roll. Please help us close the campaign in the next few weeks. We will then install the sign in our public exhibition space for all to see to celebrate the 42nd anniversary of this momentous gathering.
Click here to learn how you can help!
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